Activation Executive - Five Iron

• Develop and execute an annual activation and events calendar aligned with business objectives • Translate marketing campaigns into compelling on-ground experiences • Ensure all activations align with global brand guidelines and local positioning • Identify new activation concepts, formats, and partnerships to drive engagement • Monitor market trends, competitor activations, and customer behavior • Plan and deliver in-venue and off-site activations, including leagues and tournaments, corporate event involvement, seasonal and cultural activations, and brand pop-ups and partnerships • Coordinate closely with Operations to ensure smooth execution • Ensure high standards of guest experience and brand presentation • Track performance and provide post-event reports and learnings • Support local brand and corporate partnerships from an activation perspective • Coordinate with sponsors and partners on activation requirements and branding • Act as a key point of contact for activation-related stakeholders • Support influencer visits, hosted experiences, and on-site content moments • Build strong community engagement through grassroots and lifestyle activations • Represent Five Iron Golf Riyadh professionally at external events and activations • Support in-venue branding, signage, and experiential touchpoints • Ensure activations enhance the overall guest journey and atmosphere • Maintain activation assets, materials, and inventory • Track activation KPIs including attendance, engagement, and revenue impact • Provide post-activation performance summaries and recommendations • Identify opportunities for optimization and improvement • Organize and execute Five Iron leagues and tournaments Bachelor’s degree in Marketing, Business Administration, Events Management, Hospitality, or related field 2-4 years of experience in activations, events, and execution; experience in hospitality, sports, entertainment, or lifestyle brands preferred Hands-on activation and event execution, project and vendor coordination, brand and experiential marketing, and proficiency in MS Office Confident communicator and team player, detail-oriented and execution-driven, able to manage multiple activations simultaneously, and comfortable working evenings, weekends, and event days