Events & Sponsorship Activations Manager

Formulate and monitor the effective implementation of the section strategy and relevant tactics, in line with the department and division overall strategy, ensuring that the organization’s vision, mission, and strategy are properly cascaded down to the different elements of section.

Budget and Financial Monitoring Provide inputs and support the preparation, consolidation and monitoring of the annual budget of the department in coordination with the Department Head and the finance team.

Common Accountabilities Supervise operational excellence improvement initiatives and motivate employees to constantly identify areas for improvement on systems, processes and practices taking into account international leading practices, in order to continuously enhance the organizational effectiveness and business performance.

Drive the development and oversee the implementation of policies, systems, processes, procedures and controls within the section in order to ensure that all activities within the section are conducted in line with any relevant compliance, risk, audit, cybersecurity and regulatory requirements.

People Management Provide strategic direction to the direct reporting roles, guide, set priorities and objectives that will be cascaded to the lower levels, while managing their performance, and providing ongoing support and feedback, to ensure the achievement of the short- and long-term business goals.

Coordinate the activities of the direct reporting roles to ensure that all operational plans are carried out efficiently, in line with the annual organizational targets, policies and procedures. Oversee the successful implementation of the talent management related activities for the Section (e.g.

PMS, trainings, etc.), providing inputs to the Human Capital and approvals as required (e.g. annual leaves, etc.). Activation Strategy and Campaign Execution Develop and implement consumer activation strategies that align with overall business objectives.

Plan, coordinate, and oversee the execution of consumer activation campaigns and events, ensuring they meet project timelines and objectives. Manage the full lifecycle of activation campaigns, from concept through execution and post-campaign analysis. Work with external vendors and agencies to ensure effective campaign execution and delivery.

Engagement and Market Research Ensure impactful engagement with the target audience through various digital and offline channels. Conduct market research to gain insights into consumer behavior, preferences, and trends, and use this information to refine activation strategies.

Analyze consumer feedback and campaign performance data to optimize engagement tactics and improve future initiatives. Collaborate with cross-functional teams to integrate consumer insights into activation strategies and activities.

Performance Metrics and Reporting Develop and manage the budget for consumer activation activities, ensuring cost-effective use of resources and alignment with financial goals. Establish and monitor KPIs to evaluate the effectiveness of activation campaigns and initiatives, making data-driven decisions for improvements.

Prepare comprehensive reports on campaign performance, budget utilization, and overall effectiveness, presenting findings and recommendations to senior management. Provide leadership and development opportunities for the consumer activation team, fostering a collaborative and high-performance environment.

Customer Feedback Management Collect and analyze customer feedback through surveys, focus groups, and other channels to evaluate the impact of activation campaigns. Identify trends and insights from feedback to adjust activation strategies and tactics.

Implement action plans based on feedback to enhance campaign effectiveness and overall customer satisfaction. Prepare detailed reports on feedback and its implications for future activation efforts, presenting these findings to senior management and relevant teams. Employee Benefits • Premium Medical Insurance. • Education Allowance.

• Health and Wellness Allowance. • Additional Employee Benefits and Perks. Working Days & Hours • Working Days: Sunday to Thursday. • Working Hours: 48 hours per week.