Executive Director – Consumer Health & Wellness

The role reports directly to the CEO Office . Generic Accountabilities Strategy Contribute to the development and implementation of Badael's short- and long-term strategies as directed by the CEO ,, ensuring these are translated into an approved business plan and roadmap for the Consumer Health & Wellness business unit.

Own the effective implementation of the approved business plan and roadmap for the Consumer Health & Wellness business unit, aligning with Badael's overall strategy and ensuring the organization's vision and mission are properly cascaded.

Liaise with senior stakeholders within and outside Badael, establish relevant partnerships, and participate in committees ,s as required, contributing to the successful implementation of the approved plan.

Present regular and ad-hoc progress reports on the Consumer Health & Wellness business unit against the approved plan and roadmap to the CEO ,, providing strategic insights and recommendations, and addressing critical issues to drive informed decisions.

Organizational Design and Team Build Design the organizational structure, roles, and capabilities required to deliver the approved plan for the Consumer Health & Wellness business unit, in partnership with Human Capital.

Progressively build a high-performing team, recruiting and onboarding key roles in a sequence tied to the roadmap's milestones and available budget. Establish the systems, processes, and ways of working required for a newly created business unit to operate effectively from day one.

Budget and Financial Monitoring Direct the preparation and consolidation of the annual budget for the Consumer Health & Wellness business unit, tied to the approved plan and roadmap, and engage in the approval process as per Badael policies.

Monitor financial performance versus the targets set out in the approved plan for the Consumer Health & Wellness business unit, identifying areas of underperformance and capitalizing on improvement opportunities. Ensure financial reporting and controls for the Consumer Health & Wellness business unit meet Badael's governance, audit, and regulatory standards.

Common Accountabilities Drive operational excellence initiatives and motivate employees to identify areas for improvement in systems, processes, and practices, considering international leading practices, to continuously enhance organizational effectiveness and business performance.

Provide strategic direction for the development and implementation of policies, systems, processes, procedures, and controls to ensure all activities within the Consumer Health & Wellness business unit comply with relevant compliance, risk, audit, cybersecurity, and regulatory requirements.

People Management Provide strategic direction to direct reports as the team is built, set priorities and objectives to be cascaded to lower levels, manage performance, and provide ongoing support and feedback to achieve short- and long-term business goals.

Coordinate the activities of the team to ensure efficient execution of the approved plan, in line with annual organizational targets, policies, and procedures. Lead the development of a "winning" culture within the Consumer Health & Wellness business unit, acting as a role model for all employees, in line with Badael's mandate, policies, and procedures.

Oversee the successful implementation of talent management activities for the team (e.g., performance management, training), providing inputs to Human Capital .

Job-Specific Accountabilities Category Strategy and Business Plan Development Evaluate candidate categories within consumer health and wellness against Badael's capabilities, brand, and growth ambition, and recommend the target category scope for CEO , approval.

Develop the business plan and roadmap for the approved category scope, including market sizing, entry sequencing, and investment requirements. Own the approved roadmap end to end, reporting progress against it to the CEO ,.

Resourcing and Team Assembly Identify the capabilities and resources required to enter the approved category scope, including any category-specific expertise not currently present at Badael. Assemble the core team in a phased approach aligned to the roadmap's category entry sequence.

Entry Model and Portfolio Development Determine and execute the right entry model — build, acquire, or partner — for each approved category, based on speed to market, capability gap, and expected return. Develop the initial product or offering portfolio for the approved category scope, ready for launch in the Saudi market.

Go-to-Market and Channel Development Design the go-to-market and route-to-market model for each approved category — spanning retail, pharmacy, e-commerce, and other relevant channels — and validate it through research and pilots ahead of full launch.

Execution and Launch Management Manage execution of the approved roadmap's launch milestones, taking the first offerings from concept through pilot to commercial launch in the Saudi market. Track launch performance against the business case and course-correct where results diverge from target.

P&L Management Own the P&L for the Consumer Health & Wellness business unit from inception, managing the investment phase toward the profitability targets set out in the approved plan. Report financial and operational performance against the approved plan to the CEO ,.

Capital Allocation and Investment Management Allocate capital against the approved roadmap's priorities — including build, acquisition, or partnership investment — and track returns against the business case for each.

Oversight of Acquired Assets and Joint Ventures Where category entry is executed through acquisition or joint venture, oversee the asset or JV on Badael's behalf, including representation on relevant governance bodies and management of partner relationships.

Ecosystem Partnerships Identify and secure the category, retail, and channel partnerships required to enter the approved category scope credibly and at pace. Negotiate and structure partnership, licensing, or category agreements that create sustainable value for Badael.

Key Business Priorities (Year 1) Secure CEO , approval of the target category scope, business plan, and roadmap. Finalize the entry model (build, acquire, or partner) for each approved category. Assemble the core team through a phased build-out tied to the roadmap. Launch the vertical's first offering(s) in the Saudi market and any other approved market .

Establish the channel and ecosystem partnerships required for launch. Employee Benefits • Premium Medical Insurance. • Education Allowance. • Health and Wellness Allowance. • Additional Employee Benefits and Perks. Working Days & Hours • Working Days: Sunday to Thursday. • Working Hours: 48 hours per week.