Senior Country Manager (Europe)

Budget and Financial Monitoring Support and manage budget preparation and implement cost control measures within the team; track expenditures and report variances in line with approved budgets.

Common Accountabilities Manage day-to-day operations and ensure delivery of targets in line with plans; identify and implement process improvements to enhance operational efficiency. Ensure compliance with organizational policies, procedures, and operational standards; coordinate with relevant functions to support audit, risk, and regulatory requirements.

People Management Manage and supervise direct reports, set clear objectives and expectations aligned with departmental goals, and monitor team performance providing regular feedback to ensure delivery. Coordinate team activities to ensure smooth execution of operational plans in line with organizational targets, policies and procedures.

Support and coordinate employee development and training initiatives; provide inputs to Human Capital for talent management activities (e.g. PMS, training plans) and relevant approvals as required.

Job-Specific Accountabilities Country Sales Management & Execution Manage and deliver country or regional sales performance to achieve assigned revenue and volume targets. Implement local commercial execution plans in alignment with the regional strategy set by the Senior Manager – Global Expansion.

Monitor market dynamics, competitive landscape, and consumer trends to identify commercial opportunities. Monitor and track product availability, visibility, and activation across the assigned territory. Distributor Management Lead and support local distributors in achieving commercial objectives and operational targets.

Conduct regular business reviews with distributor partners to assess performance and address challenges. Manage distributor relationships and drive compliance with agreed trading terms and operational standards. Coordinate training, tools, and operational support to distributor teams to enhance field execution capabilities.

KPI Tracking & Performance Monitoring Track and monitor sales KPIs, market share, distribution targets, and overall territory performance on a regular basis. Monitor and analyze performance data, delivering actionable insights to support decision-making and strategy adjustment.

Prepare and submit regular business reports, market intelligence updates, and performance reviews to the Senior Manager – Global Expansion. Track and report market challenges, risks, and opportunities in a timely manner.

Market Visits & Field Execution Conduct regular market visits and field follow-up activities to ensure execution quality and trade engagement. Manage trade and customer relationships on the ground to strengthen brand presence and market penetration. Identify local market opportunities and develop field-level activation plans in coordination with distributors.

Ensure feedback from the market and field is captured and communicated to support portfolio and strategy decisions. Strategic Alignment & Reporting Ensure full alignment between the regional commercial strategy and local market execution activities.

Implement and coordinate organizational targets, commercial priorities, and operational plans to distributor and field teams. Support the Senior Manager – Global Expansion in strategy execution and regional planning processes. Ensure all commercial activities comply with local regulatory, legal, and organizational requirements.

Stakeholder & Customer Engagement Build and maintain strong relationships with distributors, key customers, trade partners, and local regulatory stakeholders. Act as the primary point of contact for all commercial matters within the assigned country or territory.

Represent the organization at local trade events, customer meetings, and industry forums as required. Collaborate with the commercial team to share market intelligence and support regional strategy development.

Operational Excellence & Continuous Improvement Implement operational excellence practices within the assigned territory through best practice execution and continuous improvement. Monitor commercial processes and implement solutions to enhance effectiveness and efficiency.

Support the development of distributor capabilities and commercial skills within the assigned market. Ensure adherence to organizational policies, commercial guidelines, and operational procedures at all times.