Content & Assets Manager

Formulate and monitor the effective implementation of the section strategy and relevant tactics, in line with the department and division overall strategy, ensuring that the organization’s vision, mission, and strategy are properly cascaded down to the different elements of section.

Budget and Financial Monitoring Provide inputs and support the preparation, consolidation and monitoring of the annual budget of the department in coordination with the Department Head and the finance team.

Common Accountabilities Supervise operational excellence improvement initiatives and motivate employees to constantly identify areas for improvement on systems, processes and practices taking into account international leading practices, in order to continuously enhance the organizational effectiveness and business performance.

Drive the development and oversee the implementation of policies, systems, processes, procedures and controls within the section in order to ensure that all activities within the section are conducted in line with any relevant compliance, risk, audit, cybersecurity and regulatory requirements.

People Management Provide strategic direction to the direct reporting roles, guide, set priorities and objectives that will be cascaded to the lower levels, while managing their performance, and providing ongoing support and feedback, to ensure the achievement of the short- and long-term business goals.

Coordinate the activities of the direct reporting roles to ensure that all operational plans are carried out efficiently, in line with the annual organizational targets, policies and procedures. Oversee the successful implementation of the talent management related activities for the Section (e.g.

PMS, trainings, etc.), providing inputs to the Human Capital and approvals as required (e.g. annual leaves, etc.). Content Strategy & Narrative Translation Define the overarching content strategy that translates Badael’s corporate narrative into structured, scalable communication outputs.

Ensure content direction supports executive positioning, corporate reputation, and strategic storytelling objectives. Establish standards for tone, messaging hierarchy, and narrative consistency.

Executive Content Governance Oversee the development and quality assurance of executive-level content, including speeches, profiles, and strategic messaging materials. Define frameworks for executive storytelling, ensuring alignment with leadership positioning and corporate priorities.

Ensure consistency in how executives are represented across internal and external platforms. Corporate Asset Governance Establish and maintain a centralized governance model for all corporate content assets. Define standards for content lifecycle management, including creation, validation, updates, and retirement.

Ensure all assets meet defined quality, accuracy, and compliance benchmarks. Narrative Alignment Across Entities Ensure alignment of messaging across Badael, DZRT, and advocacy-related narratives. Act as the central authority to prevent narrative fragmentation or misinterpretation across markets and stakeholders.

Define integration points between corporate, brand, and advocacy storytelling. Content Quality & Standards Oversight Set and enforce quality standards for all communication materials, ensuring consistency in messaging, design, and tone. Oversee agency outputs to ensure adherence to corporate guidelines and strategic intent.

Establish review and approval mechanisms for high-impact content. Content Reusability & Efficiency Define frameworks to maximize reuse of content assets across functions, markets, and channels. Ensure efficient content deployment through structured repositories and standardized formats.

Drive optimization of content production efforts, reducing duplication and enhancing scalability. Stakeholder Enablement Provide guidance to internal stakeholders on content usage, messaging alignment, and narrative consistency. Ensure stakeholders are equipped with approved materials and clear communication direction.

Act as the central reference point for content-related decision-making.