Branding Sr. Manager

Key Accountabilities & Activities Generic Accountabilities Strategy Execution Implement departmental plans and ensure alignment with defined business objectives. Translate functional goals into team-level operational plans and coordinate their execution. Monitor and track execution progress and report on performance against targets.

Budget and Financial Monitoring Support and manage budget preparation and implement cost control within the team. Track expenditures and report variances in line with approved budgets. Common Accountabilities Manage day-to-day operations and ensure delivery of targets in line with plans.

Identify and implement process improvements to enhance operational efficiency. Ensure compliance with policies, procedures, and operational standards. People Management Manage and supervise team members, setting clear objectives and expectations. Monitor and track team performance, providing regular feedback to ensure delivery.

Support and coordinate employee development and training initiatives. Coordination Coordinate team activities to ensure smooth execution of operational plans. Coordinate with internal stakeholders to resolve operational issues and support delivery.

Job-Specific Accountabilities Brand Planning & Positioning Support Manage execution of brand plans and initiatives aligned with approved brand strategy, positioning, and business objectives. Implement brand activities that strengthen brand awareness, relevance, differentiation, and consumer connection.

Monitor brand performance, consumer perception, and campaign effectiveness to identify opportunities for improvement. Deliver brand initiatives that support growth priorities and strengthen market presence.

Brand Identity & Guidelines Implementation Manage implementation of brand identity standards, visual guidelines, tone of voice, and content frameworks across relevant touchpoints. Monitor application of brand guidelines across campaigns, digital platforms, trade materials, events, and partner executions.

Review brand assets and materials to ensure consistency, accuracy, and alignment with approved brand standards. Coordinate corrective actions to address inconsistencies or gaps in brand application.

Campaign & Content Development Manage development and execution of brand campaigns, creative assets, and content materials in coordination with internal teams and external agencies. Implement content plans that translate brand narratives into consumer-facing messages across traditional, digital, social, and trade channels.

Monitor campaign execution timelines, asset delivery, and creative quality to ensure effective delivery. Deliver campaign materials that support brand objectives, consumer engagement, and commercial priorities.

Agency & Creative Partner Coordination Coordinate with creative agencies, media partners, production vendors, and other service providers to support delivery of brand initiatives. Monitor agency deliverables, timelines, and output quality to ensure alignment with campaign briefs and brand requirements.

Review creative proposals, concepts, and materials and provide inputs to ensure consistency with brand positioning. Track agency-supported activities and support issue resolution related to brand execution.

Consumer & Market Insights Application Coordinate with Marketing Insights teams to apply consumer, market, and performance insights into brand planning and execution. Monitor consumer trends, category developments, and competitor activities that may impact brand positioning and communication.

Review insights and support recommendations to improve brand relevance, messaging, and consumer engagement. Deliver inputs to support future brand planning and campaign optimization.

Cross-Functional Brand Activation Support Coordinate with Communications, Events & Sponsorships, Trade Marketing, Commercial, and Supply Chain teams to support integrated brand execution. Implement brand-related requirements across product launches, activations, campaigns, and market-facing initiatives.

Monitor readiness of brand assets, communication materials, and campaign tools required for execution. Support alignment between brand priorities and commercial/activation plans. Brand Performance Monitoring & Reporting Monitor brand KPIs including awareness, engagement, campaign performance, brand perception, and consumer response.

Track performance of brand initiatives and deliver reporting inputs for marketing reviews and planning cycles. Review campaign and brand performance results to identify lessons learned and improvement opportunities. Provide insights and recommendations to strengthen brand impact and execution effectiveness.