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Consumer Activation Lead

Badael

المدينة
الرياض
نوع العمل
حضوري
تاريخ النشر
12 أكتوبر 2026 · خلال الأسبوع

عن الوظيفة

Role Purpose To supervise consumer activation initiatives, ensuring the successful execution of campaigns and maximizing engagement with the target audience. This role involves overseeing activation strategies, managing campaign implementation, and monitoring performance to drive brand visibility and consumer interaction.

Key Accountabilities & Activities Generic Accountabilities Work Execution & Supervision Supervise daily activities and coordinate team workload to ensure smooth execution of tasks. Monitor task execution against plans and schedules, and facilitate timely completion of assigned activities.

اقرأ الوصف كاملاً

Operational Support Support operational activities and monitor adherence to defined procedures and instructions. Assist in resolving operational issues and escalations, and facilitate timely resolution. Quality & Compliance Monitor work quality and support compliance with defined standards and requirements.

Review outputs and report deviations to ensure corrective actions are taken. Team Support Support and assist team members in performing tasks and daily activities. Facilitate on-the-job training and provide guidance through task coordination and support.

Coordinate Coordinate activities between team members and management to ensure alignment and workflow continuity. Facilitate communication and support effective execution of operational activities.

Job-Specific Accountabilities Campaign and Event Supervision Supervise the execution of consumer activation campaigns, events, and sponsorships in line with approved objectives, timelines, and quality standards. Coordinate with Marketing, Commercial, Supply Chain, and other relevant functions to support effective activation execution.

Monitor campaign and event progress, identifying execution gaps and supporting timely corrective actions. Review activation execution to ensure alignment with approved brand positioning, campaign objectives, and consumer requirements.

Team and Vendor Coordination Coordinate with consumer activation teams to support effective task management, workflow, and execution readiness. Facilitate regular coordination meetings to align activities, track progress, and address execution issues.

Supervise agency and vendor execution to ensure adherence to approved activation requirements, quality standards, and timelines. Review agency and vendor deliverables to support quality and cost-effective execution.

Budget and Financial Management Assist in monitoring budgets for consumer activation activities and tracking expenditure against approved allocations. Review activation-related costs and supporting documentation to ensure alignment with approved budgets. Coordinate with relevant stakeholders to support timely resolution of budget or expenditure issues.

Performance Monitoring and Reporting Monitor activation performance, consumer engagement, trial, conversion, and return on investment against approved KPIs. Review campaign and event results to identify performance gaps and opportunities for optimization. Coordinate the preparation of activation performance reports and insights for relevant stakeholders.

Support the use of consumer and market insights to inform future activation planning and optimization. Benefits: Premium Medical Insurance Schooling Allowance Health and Wellness Allowance